Resonance

Profit Through Purpose

Resonance felt the visual architecture of their brand needed updating to reflect the plans for the business. The brief for the brand refresh included a range of personas, from high net worth individuals, trustees of institutions, IFAs through to the heads of the social enterprises they work with. The brand refresh had to strike the balance between financial and social impact, reflecting the impact of their work.

We picked apart the existing visual architecture and brought in new strong graphic devices, colour palette, typography and vividly real photography to the core of the new visual brand. Establishing a new tone of voice works alongside the visual elements, focusing on emotive headlines and sub-headline copy to deliver uncompromising messages.

To date the identity has been rolled out across brand guidelines, email signatures, annual reports, sales collateral and website.